Strategy & UX/UI Leadership

CHALLENGE
Rethink and design the experience of Lundboats.com without causing problems for the current LUND customer base and dealer network.

INSIGHT
LUND boats are built to last generations.

SOLUTION
With a great history and reputation behind the Lund name, we (my digital team at Pixel Farm) focused on turning Lund into a heritage brand; iconic, trustworthy, and celebrated. To usher in the “heritage brand” look and feel we utilized lifestyle imagery and a utilitarian interface build for responsive design. Furthermore, a new heritage section provides visitors with the rich history of excellence Lund has come to be known for. Finally, the Lund Difference and Boat Builder experiences provide users new ways to explore all that Lund has to offer. These various ways to navigate the site ensures that all LUND visitors including its network of dealers, traditional customers and heritage enthusiasts have content that is uniquely crafted for them.